Company History
During the 17 years of providing consulting and training services to the automobile industry through the Impact Marketing & Consulting Group, LLC, the Impact Summit Dealership Success Guide came to fruition due to the current large demand for quality professional ‘in-dealership’ training now needed in the automobile industry. It took one year of extensive research, analyzing and writing to accomplish this 118 page published in-house training guide to enable dealerships grow their store by growing their people.

This need has risen due in large part by consumers requiring a more professional approach from sales consultants assisting them with their vehicular selection process. Simply ask 10 people the first thoughts that come to their mind when you say ‘car salesman’ and you will see the need for enhanced professional training techniques. Because of our experience and trust based business dealership relationships, we felt we were well equipped to understand the various dealership's needs and began instructing dealerships how to train their sales team for this new market place.

Integrity based services has allowed Chuck Barker to begin developing the Fortune 200 techniques that gained respect from his peers, and motivated the people serving under him to constantly strive to better themselves. These principles have now turned into the foundation of the Impact Summit Dealership Success Guide curriculum.

Chuck is also a member of AAISP, the Association of Automobile Internet Sales Professionals, organized and sponsored by Dealer Magazine. AAISP's membership includes internet sales managers, dealer/principal/owners, service providers and a slew of industry professionals all of whom provide wisdom and services to the automobile industry. AAISP has very high standards and is nationally recognized as the industry leader in the formulation of new enhancements to the internet business as it affects the dealerships.

Nationally Recognized Training Company
Chuck Barker, Impact Group CEO is the Customer Relationship Management (CRM) specialist for Dealer Magazine, the top monthly publication read by dealer owners. His articles provide solutions for Relationship Management through practical training solutions to implement winning sales team solutions. Dealer Magazine is specifically targeted to dealer principals, managers, and high level executives in franchised dealerships across the country. His articles also appear on the magazine’s web site and in their weekly eNewsletters read by more than 30,000 industry professionals.
“Chuck Barker has been our resident expert on all things CRM impacting dealers. His articles provide tips, insights and instructions on how Internet Managers and dealer owners can improve their CRM process. Digital Dealer is very appreciative to have Chuck’s articles in our publications and in our newsletters.” -Previous Executive Editor, Digital Dealer Magazine

Chuck Barker's most recent articles are online at www.impactgroupcrm.com. We invite you to visit and read for yourself to understand why we are proud to have Chuck Barker as the leader of Impact Summit

Take Control of Your Training costs
Manage daily progress to monitor your ROI
Develop ‘in showroom’ leaders who focus on the tasks at hand
Develop the daily discipline to increase productivity
Start Receiving Measurable Results Immediately